WEBVTT
Kind: captions
Language: en

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Schwarz webinar series.

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This series hosted by the NOAA Office of National Marine Sanctuaries

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and our goal is to provide relevant information about

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education and outreach programs, products, and curricular materials to bring

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the ocean into your classroom and connect
you to America's underwater treasures

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which are also known as our national
marine sanctuaries which you see here.

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This network of underwater parks
actually encompasses more than 170,000

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square miles of marine and Great Lakes waters,

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goes from Washington State to the Florida Keys,

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and from Lake Huron to American Samoa.

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And this network includes a system of 13 national marine sanctuaries

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and the Papahanaumokuakea and Rose Atoll Marine National Monuments.

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National marine sanctuaries help protect the ocean and the Great Lakes.

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My name is Clare Fackler and I'm the National Education Liaison for

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the NOAA Office of National Marine Sanctuaries.

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I will be the voice facilitating today's webinar

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and I'm based in Santa Barbara, California.

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We also have Shannon Rickles who's

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the Education Coordinator for the Monitor National Marine Sanctuary.

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She's sitting in North Carolina and she'll be helping to answer questions from attendees

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as well as running our two poll questions.

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So this is the fifth presentation at our National Marine Sanctuary webinar series

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and we greatly appreciate any feedback that you may have following this presentation.

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Anything you can provide to us to help
improve the experience would be appreciated.

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And just some administrative stuff.

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During the presentation all attendees will be in listen-only mode.

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You're welcome to type questions for the presenter into the questions box

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at the bottom of the control panel on the right-hand side of your screen.

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You can type questions in any time they come to you.

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We will be stopping at least once during
Marlies' presentation to address any

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questions and then of course at the end.

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This is the same area- that question box-

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where you can let us know if you're
having any technical difficulties or issues.

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So we'll be monitoring those incoming questions and technical issues

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and we'll respond to them as soon as possible.

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We are about to start recording the session

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and the registered participants will receive a link to this webinar archived page

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and the URL for this page will be provided at the end of today's presentation.

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So let's get right into what we're doing today

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and Shannon if I can just trigger you to hit record that would be great.

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-[Shannon] I already started it.

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-[Claire] Oh perfect, thank you, thank you!

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-[Shannon] You're welcome.

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-[Claire] So the title of today's presentation is

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Communicating Climate Change: Resources for Making it Stick.

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Ever wonder the best way to talk about climate change?

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Well, you probably have which is why you're on today's webinar.

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If you felt unsure about your message, if it's clear and if it connects to your audience,

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this is the webinar for you.

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Marlies is going to share with us how to

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effectively communicate complex issues
involving sound science

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as well as an element of artistry.

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So I'm pleased to introduce our two speakers today.

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We have Marlies Tumolo who is the
National Education Specialist for the

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NOAA Office of National Marine
Sanctuaries and Bruce Moravchik who's

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an Education Specialist for the National Ocean Service.

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Marlies earned a B.A. in Child Development and a B.A. in Psychology

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from San Francisco State University

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and her Master's in Education in Curriculum and Instruction from George Mason University.

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After graduating, she spent five years teaching elementary school in Mexico and Thailand

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and she currently works in sanctuaries, as I mentioned, on informal and formal education programs

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and is a Certified Climate Interpreter

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through the National Network of Ocean and Climate Change Interpretation,

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which for some of you, may know it's affectionately called NNOCCI.

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Bruce coordinates the NOAA Climate Stewards Program.

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This is a national program which provides formal and informal educators

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sustained professional development and climate science and pedagogy

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so that they can build the climate-literate public

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actively engaged in climate stewardship.

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He develops original content and problem-based learning initiatives

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to convey NOAA's research, technology, and activities.

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Bruce himself has taught at
the high school and university level in Rhode Island.

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He's taught on oceanography
on tall ships in the Caribbean,

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and he's also researched coral reefs in the Red Sea.

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So with that brief introduction, we would like to do one poll question

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to get a little sense about our audience here.

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-[Shannon] Okay. Our first poll question for
tonight is:

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Are you primarily in formal education; informal education; other; or I do not teach?

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So go ahead and click the one that best fits you.

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We'll wait another second or two; we have about 80% that have voted.

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About 90%, just another few seconds.

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Alright, we're at at 97% so I'm going to go ahead and close the poll

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and then I'm going to share it with you.

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So it looks like tonight, about 28% are formal educators,

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59% are informal, and 3% are other, and 10% of you do not teach.

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Okay.

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-[Claire] Alright, so let's go ahead and pass the control.

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Marlies, you should have it and we'll let you go ahead and kick off your presentation for NNOCCI.

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-[Marlies] Great, thank you, Claire. Um, let's see. (clicking)

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(speaking softly) Go ahead and share my screen. (clicking)

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Can you all see my screen okay?

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-[Shannon and Claire] Yes, yes we can. (clicking)

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-[Marlies] Thank you guys for the introduction. Welcome tonight everybody.

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We're so glad to have you here with us so thank you for coming.

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Tonight we're gonna be talking a little bit about communicating climate change

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and some resources that'll help make these concepts stick

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with your visitors and guests that you're working with as well

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as your students in your classroom or your uncle at Thanksgiving.

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So, um, we're going to share these resources with you all and I just want to mention that I

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know that you all bring a very wide
variety of experience and expertise to

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the table when it comes to climate change education

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and what we're giving you today is just kind of another tool that you can put in your toolbox

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that we hope will help you in achieving your goals in this area.

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Um so with that, Shannon, would you please put up the the first, my first poll for us please?

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-[Shannon] Your first poll or your "what do Americans think is causing climate change?"

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-[Marleis] Yes -[Shannon] Okay -[Marleis] Thank you

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-[Shannon] Okay there we go!

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It's "What do Americans think is causing climate change?"

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Which do you think?: burning fossil fuels for energy, pollution, or holes in the ozone?

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-[Marleis] Okay so just gonna take a moment to think about this.

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I just want to get an idea, um,

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paint a picture of what Americans- the average American- thinks is happening here.

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So just go ahead and take a guess for that one.

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-[Shannon] Alright we're at about 66 percent, now 75 percent.

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Okay, another few seconds.

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Alright we're at 94 percent. A few more people might want to vote.

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Alright I think we're gonna hold at 94
percent,

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so I'm gonna go ahead and close this out, and let's see what everybody thinks.

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It looks like 57 percent believe that it's burning fossil fuels for energy;

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33 percent believe that it's pollution;

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and 10 percent think that everyone thinks it's holes in the ozone.

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-[Marlies] Great. So if you answered either b. pollution or c. holes in the ozone, you are correct

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Um, so there's an organization a non-profit
organization called Frameworks Institute

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and they do research and focus on communications specifically.

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And they have done on-the-street surveys and lots of research with the American public

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to determine what the American public thinks is causing climate change

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and through their research they've discovered that most people think that

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it's being caused by either pollution or holes in the ozone.

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So as you can see there's a lot of confusion as to what's happening

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in our climate as to what's causing climate change

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and when people are asked how does climate change work,

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they typically start to describe impacts of climate change

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rather than really understanding
the mechanism of what's happening.

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And as you all know, if people are unable to
explain what's causing climate change,

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why it's really happening, then it becomes a little bit difficult

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to begin talking about solutions.

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So if we meet people where they are and we fill in gaps and understanding,

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then we begin to create space to move towards these solutions-focused discussions.

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So this is where NNOCCI enters, and NNOCCI is

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the National Network on Ocean and Climate Change Interpretation

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and it's a partnership between informal science educators, climate scientists,

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cognitive and social scientists, and evaluators,

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and their mission is to change the world

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through better communication techniques
around climate change.

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So they've done a lot of research into what works the best with the public, the American public.

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And what they basically focus on is that if we use proven communication techniques

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to talk to people and communicate about
climate change,

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then we can shift from this kind of really loaded, political conversation

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to a more productive, and creative, and solutions-focused discussion.

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So the NNOCCI has trained all of these informal and formal educators

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as well as postdocs from universities

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through something that they call Study
Circles.

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And these are professional development opportunities for educators

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and NNOCCI actually is accepting applications

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for their most recent Study Circle now up until May 31st

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so I'll give you more information on that later but I do encourage you to take a look.

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And this is the Study Circle that I myself participated in.

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For those of you you if you can see my arrow this is me. (mumbling)

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Okay, so as I mentioned, Frameworks Institute

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is a non-profit and they've done research with over 9,000 Americans

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to determine the clearest and most
effective way to communicate climate change.

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And they dubbed this method of communication strategic framing.

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And strategic framing is important because it's research-backed

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and because it has this research
backing, it helps clear up misconceptions

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that people have about climate change
and brings them towards this solution-focused thinking

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so that they can begin to become heroes of the climate change story.

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Because it's really simple and concise,

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it makes it ideal for us as educators to integrate into our work.

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So this evening we're going to briefly touch on each of the steps of strategic framing.

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So the first element of strategic framing that we need to consider is using a conversational tone.

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And this is just basically avoiding crisis.

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Research has shown that if we use

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a crisis tone or crisis imaging when
we're talking about climate change,

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it tends to cause people to shut down

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because they feel like the problem is too big to solve.

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So if we maintain a reasonable tone while explaining the facts,

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it leaves people in a place where they're better able to process those and move forward.

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Next is to start our conversations off with a value.

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So we really want to start all of our communication efforts leading with a value.

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We want to put issues into context

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so people explain to people why it's important to understand.

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We want to use tested metaphors to communicate our ideas.

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We want to connect solutions

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and finally, we want to awaken social responsibility

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and that's really our ultimate goal with
these conversations, is to cause change.

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So when we start our communications it's
really important that we know our audience.

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What you're seeing in front of
you is a chart of the cultural models

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that Framework Institute found that
Americans were referencing

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in terms of ocean and climate change.

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So cultural models are widely shared ways of thinking

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that people use to organize their thoughts on a specific topic.

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So, essentially it's kind of a cognitive shortcut.

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If we understand how our audience, whether they be visitors at our aquariums,

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or science centers, or our students in our
classroom, are thinking about a topic

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will help us to determine the best way
to communicate with them

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by focusing on an area that is of interest to them.

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So you can see there's a lot of different ways that people are thinking about climate change

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and they may be thinking about it in
reference to the ocean or to pollution

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or to public affairs and by zoning in on which way they're thinking about it,

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we can frame our communications under that category.

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So it's also important to notice on this chart that there's some phrases

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that are written in red, and some that are written in green.

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The phrases that are written in red were shown to be

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unproductive ways of thinking about
climate change and they led towards

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either inaction or misunderstanding,

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whereas the green-- and I've also circled them on this slide--

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but the green cultural models showed to lead

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towards solution-focused thinking in action.

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So when we're framing our conversations,

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we want to keep in mind this so-called
swamp of ocean and climate change communication

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and try to avoid those cultural models that are going to cue unproductive thinking.

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Shannon, I think we can go ahead and take a few questions

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at this point in the presentation and
see if anyone has any questions so far.

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-[Shannon] Okay. Does anybody have any questions?

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-[Claire] Go ahead and type them into the question box, if you do.

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We don't have any quite yet, Marlies, but we'll give people another couple seconds here.

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-[Marlies] No problem. (indistinct bells ringing)

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-[Shannon] Someone has asked for you to define "red" again.

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-[Marlies] Absolutely. So, I'm sorry Shannon, was there something else?

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-[Shannon] Oh go ahead. There is another one, but do that one first.

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-[Marleis] Okay so the red cultural models
that are listed here are unproductive.

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So what that means is that when these
cultural models are cued, people tend to

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either say something to the tune of "well
there's nothing we can really do"

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or "well, it's too big of a problem to solve" or so basically, they don't motivate people

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towards solutions thinking.

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So we want to try to avoid those to keep out of that trap.

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-[Shannon] Okay and someone else has asked if they will be getting a copies of these slides.

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And I believe the answer to that question is yes.

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-[Marlies] Absolutely. And I've also given you there's a worksheet that explains each of these cultural models

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a little more in-depth and we have provided that to you all

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as part of the resources so you will have those for reference.

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-[Shannon] Okay.

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-[Claire] Just for clarification those will all be on the webinar archive page

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and we'll email you when that has been posted live, in a couple of days.

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-[Shannon] Okay and another question, Marlies, is what is the difference between the light green

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and dark green phrases?

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-[Marlies] Ah, that's a good question so 'cause I didn't reference that.

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So the light green is actually, technically supposed to be yellow;

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doesn't look very yellow.

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Um, and those they found to be kind of in
between so depending on the person,

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they may cue productive thinking, but they
could also cue unproductive thinking.

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So, when, it's not to say that we can't
talk about those or use those cultural

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models when framing our conversations,
but if we do,

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we just really want to be aware

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and notice when people are kind of heading downhill towards unproductive

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thinking and try to switch up the way
that we're framing our conversation

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to some more productive models.

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So they're usable but use proceed with caution essentially.

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-[Shannon] Okay and another question is:
When connecting with the audience,

00:17:17.940 --> 00:17:24.500
can we motivate them with incentives?

00:17:24.540 --> 00:17:26.940
-[Marlies] So that's an interesting question

00:17:26.940 --> 00:17:30.800
and what the research that Frameworks Institute did showed

00:17:30.800 --> 00:17:36.140
is that things like monetary incentives tend to cue

00:17:36.140 --> 00:17:43.620
that consumerism types of thinking and that says, you see that cost-benefit

00:17:43.620 --> 00:17:51.450
which can lead towards solutions-focused thinking but it makes it tends to only lead

00:17:51.450 --> 00:17:55.620
towards that if it's still linked to
that reward essentially.

00:17:55.620 --> 00:18:02.550
So yes it's usable but be aware that you're not leading someone towards a focus

00:18:02.550 --> 00:18:07.740
specifically on the money rather than on
the solution.

00:18:07.740 --> 00:18:12.780
Okay, Shannon, I'm going to go ahead and move on for now so if there are more questions please keep typing

00:18:12.780 --> 00:18:15.620
them into the chat box and we'll get to
them at the end of the.

00:18:15.620 --> 00:18:19.160
-[Shannon] okay thank you

00:18:19.280 --> 00:18:23.280
-[Marlies] Okay, so leading with the value-- I mentioned this at the beginning--

00:18:23.280 --> 00:18:27.240
values help people to connect with the information that we're presenting

00:18:27.240 --> 00:18:31.800
so by leading with a value we're immediately cueing their interests.

00:18:31.800 --> 00:18:35.100
Frameworks Institute tested a variety of different values

00:18:35.100 --> 00:18:37.160
to determine which ones were most productive

00:18:37.160 --> 00:18:43.020
and which values triggered again this solution-focused thinking

00:18:43.020 --> 00:18:49.480
or allowed people to support things that would lead towards solutions.

00:18:49.480 --> 00:18:54.120
And the two values that they tested specifically for climate change communication

00:18:54.120 --> 00:18:57.380
were protection and responsible management.

00:18:57.380 --> 00:19:02.000
The value of  protection focuses on protecting people and places from harm

00:19:02.000 --> 00:19:04.520
and the threats that are facing our environment.

00:19:04.520 --> 00:19:08.700
And I kind of think of this as the kind of warm, fuzzy value;

00:19:08.700 --> 00:19:11.310
and then there's the responsible management value

00:19:11.310 --> 00:19:14.700
and that's a much more practical step-by-step value.

00:19:14.700 --> 00:19:19.000
It focuses is on our responsibility to tomorrow and to future generations

00:19:19.000 --> 00:19:23.000
with an emphasis on the steps that we can take today.

00:19:23.000 --> 00:19:27.120
So it's a very kind of step-by-step process so leading,

00:19:27.120 --> 00:19:31.290
we want to try to really start all of our
communications with a value which can be

00:19:31.290 --> 00:19:36.840
a little bit of a struggle sometimes but
it brings people in right away.

00:19:36.840 --> 00:19:39.700
So after we started with that value,

00:19:39.700 --> 00:19:43.940
we're gonna go ahead and try to fill in gaps and understanding that exists

00:19:43.940 --> 00:19:49.500
so as you guys saw from the poll in the beginning of the presentation tonight,

00:19:49.500 --> 00:19:55.420
there's a lot of misunderstanding about what causes climate change.

00:19:55.420 --> 00:20:00.535
And the experts believe one thing whereas the American public is just not sure.

00:20:00.535 --> 00:20:05.819
So we can fill in these gaps and understanding with the correct information

00:20:05.819 --> 00:20:10.380
to again shift people towards these solutions.

00:20:10.380 --> 00:20:14.200
So, explanatory metaphors are not anything that's new, really.

00:20:14.200 --> 00:20:18.700
Metaphors are sticky; they're simple; they're concrete; and they're memorable.

00:20:18.720 --> 00:20:24.640
So people tend to be able to reference them back pretty quickly after they've heard them.

00:20:24.640 --> 00:20:30.020
Because they're so sticky, they're really useful for us when we're working in education

00:20:30.020 --> 00:20:34.900
because people can hear these metaphors once and repeat them.

00:20:34.940 --> 00:20:42.760
Frameworks Institute tested specific metaphors that were effective to explain climate change.

00:20:42.760 --> 00:20:47.675
So the first metaphor that they tested is called the Heat-Trapping Blanket metaphor.

00:20:47.675 --> 00:20:52.334
The Heat-Trapping Blanket metaphor is a very simple way to help people understand

00:20:52.334 --> 00:20:56.700
the basic mechanism of climate change.

00:20:56.720 --> 00:20:59.470
And what it basically says is when we burn fossil fuels

00:20:59.470 --> 00:21:07.900
for energy, such as coal, oil, and natural gas, we release excess carbon dioxide into the atmosphere.

00:21:07.920 --> 00:21:11.220
Carbon dioxide is a gas that traps heat.

00:21:11.220 --> 00:21:18.800
As the excess carbon dioxide builds up, it acts like a blanket, trapping in heat that would otherwise escape.

00:21:18.820 --> 00:21:22.750
This blanket effect is warming our planet's atmosphere

00:21:22.750 --> 00:21:27.140
and it's disrupting the balance that's keeping our climate stable.

00:21:27.140 --> 00:21:30.753
So you guys can see this paints a really clear picture for people;

00:21:30.753 --> 00:21:34.020
it's something tangible that they can think of,

00:21:34.020 --> 00:21:37.269
and when they did the research, they showed that people were

00:21:37.269 --> 00:21:46.060
able to hear this metaphor and immediately start using it so it was really effective for memory.

00:21:46.060 --> 00:21:50.760
Just to let you all know, in the references-- the materials-- that we're giving you,

00:21:50.769 --> 00:21:55.480
we're going to be giving you cards that
explain each of these metaphors as well

00:21:55.480 --> 00:22:00.160
as our values so you guys will have that.

00:22:00.160 --> 00:22:05.900
Our next metaphor that we're talking about tonight is the Regular and Rampant CO2 metaphor.

00:22:05.900 --> 00:22:14.220
And this metaphor explains the anthropogenic cause of carbon dioxide.

00:22:14.220 --> 00:22:19.419
So plants grow by using the regular carbon dioxide that animals exhale.

00:22:19.419 --> 00:22:24.740
So some co2 is part of our normal life
process,

00:22:24.740 --> 00:22:30.320
but we're adding additional co2 into the air when we burn fossil fuels

00:22:30.320 --> 00:22:33.800
like coal, oil, and natural gas for energy.

00:22:33.820 --> 00:22:38.300
We call the co2 rampant because there's too much of it

00:22:38.300 --> 00:22:42.240
and it's getting out of control.

00:22:42.240 --> 00:22:43.980
So that's regular and rampant co2.

00:22:43.980 --> 00:22:49.600
There are two other metaphors that have been tested and I will give those to you.

00:22:49.600 --> 00:22:52.300
We're not going to review them tonight due to time

00:22:52.300 --> 00:22:55.280
but they will be available to you in your resources.

00:22:55.280 --> 00:22:58.673
So lead with a value, explain with a metaphor,

00:22:58.673 --> 00:23:03.820
and now we're on to our solutions piece, and really this is where our focus is.

00:23:03.820 --> 00:23:09.879
Our goal of all of our communications in strategic framing is to lead people towards solutions

00:23:09.879 --> 00:23:13.180
because what we really want to do is motivate a change.

00:23:13.260 --> 00:23:19.460
So highlighting what can be done to make things better is a really essential part of framing social problems.

00:23:19.460 --> 00:23:23.100
If we don't give people a chance to talk about solutions,

00:23:23.100 --> 00:23:29.900
then it kind of ends up just being a downer to be honest, and you don't have any change.

00:23:29.920 --> 00:23:36.460
So it's really important to remember
that the solutions we offer people need

00:23:36.460 --> 00:23:40.400
to match the scope and the scale of the problem.

00:23:40.420 --> 00:23:45.040
And with a problem like climate change the scope and scale is huge.

00:23:45.040 --> 00:23:52.760
So with this in mind, Frameworks really recommends that we focus on collective wide-scale solutions

00:23:52.760 --> 00:23:55.620
and not individual behaviors.

00:23:55.620 --> 00:23:58.210
This isn't to say that individual solutions aren't important

00:23:58.210 --> 00:24:04.520
because they absolutely are and we all have to do our own parts and we all are doing our own parts.

00:24:04.520 --> 00:24:08.480
But we really have to motivate some massive policy change,

00:24:08.480 --> 00:24:12.480
like policy-level changes and community-level changes

00:24:12.480 --> 00:24:16.020
to address a problem as large as climate change.

00:24:16.080 --> 00:24:18.370
By focusing on collective actions,

00:24:18.370 --> 00:24:21.240
we're helping to frame the public conversation

00:24:21.240 --> 00:24:23.620
from one that's about sacrifice,

00:24:23.620 --> 00:24:27.140
which is typically what we're asking when we talk about individual actions,

00:24:27.140 --> 00:24:31.540
to one that's about citizenship, which is what our focus is

00:24:31.540 --> 00:24:36.040
when we talk about working collectively in our communities.

00:24:36.040 --> 00:24:38.680
So to give you all a chance to practice this,

00:24:38.680 --> 00:24:45.310
I would like to take a moment to work
together and practice changing

00:24:45.310 --> 00:24:48.700
an individual action to a collective action.

00:24:48.700 --> 00:24:50.500
So if you look at the slide in front of you,

00:24:50.500 --> 00:24:54.100
you'll see on the left of individual action of riding your bike.

00:24:54.100 --> 00:25:00.380
And if we reframe that to a collective action, we're saying support bike shares.

00:25:00.380 --> 00:25:04.920
Again on the left you see there were individual action of use reusable bags.

00:25:04.920 --> 00:25:10.720
But we can reframe that to a collective action by saying support plastic-bag bans.

00:25:10.720 --> 00:25:14.920
So I'd like to practice for a moment, so in your questions box,

00:25:14.920 --> 00:25:21.860
I'd like you to please practice changing an individual action to a more collective action

00:25:21.860 --> 00:25:25.140
and type your answer into the questions box.

00:25:25.140 --> 00:25:30.640
So think of an individual action, for example turn off your lights and try to change it to a collective action.

00:25:46.520 --> 00:25:49.460
-[Claire] Shannon, are we getting any responses?

00:25:49.460 --> 00:25:52.120
-[Shannon] We are! We are having:

00:25:52.120 --> 00:25:57.580
Recycling plastic bottles should be supporting local recycling programs.

00:25:57.580 --> 00:26:00.200
-[Marlies] Absolutely! Fantastic!

00:26:00.260 --> 00:26:03.140
-[Shannon] Support public transportation.

00:26:03.140 --> 00:26:09.860
Reduce my co2 footprint to lobby for carbon cap and trade in industries.

00:26:09.860 --> 00:26:11.460
-[Marlies] Absolutely

00:26:11.460 --> 00:26:16.800
-[Shannon] Drive your car less versus consider public transportation.

00:26:16.880 --> 00:26:19.840
-[Marlies] Absolutely so I'm going to pause on that one for a second, Shannon,

00:26:19.840 --> 00:26:23.880
the consider public transportation because um

00:26:23.880 --> 00:26:28.560
So a person riding in public transportation individually could still be considered

00:26:28.560 --> 00:26:31.940
an individual action so we really want
to scale that up even a little bit more

00:26:31.940 --> 00:26:37.520
and say something like, um, support ride share programs

00:26:37.520 --> 00:26:41.060
or support public transportation initiatives.

00:26:41.060 --> 00:26:46.040
So we won't even want to take that step one larger in that community level.

00:26:46.040 --> 00:26:51.200
-[Shannon] Okay. We also have insulate your house to create tax incentives

00:26:51.200 --> 00:26:55.220
for increasing our values.

00:26:55.220 --> 00:26:57.730
-[Marlies] Yep. Absolutely. That's awesome. Perfect, thank you, Shannon.

00:26:57.730 --> 00:27:04.480
-[Shannon] Uh-huh we have others if you want them. Just tell me when.

00:27:04.480 --> 00:27:07.280
-[Marlies] Yeah let's pause for now, Shannon, due to time.

00:27:07.280 --> 00:27:11.380
But it sounds like people are really doing a great job of reframing,

00:27:11.380 --> 00:27:16.760
which is perfect so that's exactly what we're looking for.

00:27:16.760 --> 00:27:20.940
Okay so to give you all examples-- I know a lot of us work with youth--

00:27:20.940 --> 00:27:26.680
and when I first started doing this NNOCCI framing,

00:27:26.680 --> 00:27:31.640
I thought a lot about how it could be, you know, used with a youth audience.

00:27:31.640 --> 00:27:37.440
And so I wanted to just provide a few examples of some student-led solutions.

00:27:37.440 --> 00:27:43.180
Students can participate in community-level solutions by acting in their school or their wider community.

00:27:43.180 --> 00:27:48.840
On the left, you'll see a photo that was done by a Climate Stewards Anti-Idling Campaign,

00:27:48.840 --> 00:27:53.280
that happened at the National Presbyterian School in Washington D.C.

00:27:53.280 --> 00:27:55.010
As part of this Climate Stewards project,

00:27:55.010 --> 00:27:59.240
fifth grade students brainstormed, researched, and developed a project

00:27:59.260 --> 00:28:03.000
to address idling in the carpool lane at their school.

00:28:03.080 --> 00:28:04.720
And after they did this project,

00:28:04.720 --> 00:28:08.496
their school started focusing on green initiatives,

00:28:08.496 --> 00:28:13.760
such as priority spaces in the pick-up line and parking lot for carpoolers,

00:28:13.760 --> 00:28:16.480
and a public transportation subsidy for staff.

00:28:16.480 --> 00:28:20.040
So they were able to make a larger impact in their community.

00:28:20.040 --> 00:28:23.620
Another wonderful example is the Students for Zero Waste Week,

00:28:23.620 --> 00:28:25.820
which is through the Ocean Guardian program

00:28:25.820 --> 00:28:29.040
at the Office of National Marine Sanctuaries.

00:28:29.040 --> 00:28:32.460
Zero Waste Week is a school-driven, week-long campaign

00:28:32.460 --> 00:28:37.100
to reduce waste on school campuses and within local communities

00:28:37.100 --> 00:28:40.720
with the intention of moving toward zero waste.

00:28:40.720 --> 00:28:44.140
In 2012, students at All Saints' Day School were working on

00:28:44.140 --> 00:28:46.900
a waste reduction effort at their school.

00:28:46.900 --> 00:28:48.740
As the students were working,

00:28:48.740 --> 00:28:51.980
they discovered there was no National Zero Waste Week.

00:28:51.980 --> 00:28:54.380
So as a part of their waste-reduction effort,

00:28:54.380 --> 00:28:55.860
they implemented the Zero Waste Week

00:28:55.860 --> 00:29:03.160
and now it's happening in schools around the country, and even internationally.

00:29:03.160 --> 00:29:10.080
So on that note, we're going to end this
portion of our discussion on framing.

00:29:10.080 --> 00:29:13.618
So tonight we talked about using a conversational tone,

00:29:13.618 --> 00:29:19.660
leading with one of our values of either protection and/or responsible management,

00:29:19.660 --> 00:29:23.560
framing our issues in our context,

00:29:23.560 --> 00:29:25.780
using tested metaphors,

00:29:25.780 --> 00:29:29.860
connecting to these larger, community-level solutions,

00:29:29.860 --> 00:29:35.740
and through that, awakening social responsibility.

00:29:35.740 --> 00:29:38.340
As takeaways for this, what I really want everyone to remember--

00:29:38.340 --> 00:29:40.900
and I realize this was a very quick introduction;

00:29:40.900 --> 00:29:45.760
I'm going to give you some tools to go dive more in-depth to this information,

00:29:45.760 --> 00:29:48.440
but what's important to remember is that there are

00:29:48.440 --> 00:29:54.440
simple, effective, tested tools that we
can use to communicate about climate change

00:29:54.440 --> 00:29:56.040
and that the more that we practice,

00:29:56.040 --> 00:29:59.060
the more familiar we'll become with these tools.

00:29:59.060 --> 00:30:01.000
You all have support out there,

00:30:01.000 --> 00:30:02.160
so the Climate Stewards Network,

00:30:02.160 --> 00:30:04.400
which my colleague, Bruce, is going to talk about in a moment,

00:30:04.400 --> 00:30:08.380
is a wonderful, wonderful community support

00:30:08.380 --> 00:30:10.380
to start implementing some of these ideas

00:30:10.380 --> 00:30:12.620
and to ask other people how they're doing

00:30:12.620 --> 00:30:14.100
and what's working for them.

00:30:14.100 --> 00:30:18.200
Another wonderful network is Climate Interpreter.

00:30:18.200 --> 00:30:19.960
And really, the most important thing

00:30:19.960 --> 00:30:22.500
is that when we strategically frame our conversations,

00:30:22.500 --> 00:30:27.320
we start focusing on solutions and we have people have

00:30:27.320 --> 00:30:30.460
an understanding of the problem and begin
to move beyond that

00:30:30.460 --> 00:30:34.460
and think about what we can do,

00:30:34.460 --> 00:30:40.700
which allows us the power to inspire change.

00:30:40.700 --> 00:30:41.720
So learning more--

00:30:41.720 --> 00:30:44.155
and we will share these slides with you and
also the links,

00:30:44.155 --> 00:30:47.880
so don't worry about frantically writing these down right now--

00:30:47.880 --> 00:30:48.651
but the first thing:

00:30:48.651 --> 00:30:51.260
the Frameworks Academy free online course.

00:30:51.260 --> 00:30:54.560
This is a completely free, online course that goes

00:30:54.560 --> 00:30:56.780
into this information in depth.

00:30:56.780 --> 00:30:59.400
So if you're interested I really do encourage you to go on;

00:30:59.400 --> 00:31:01.780
you have to create an account and sign up.

00:31:01.780 --> 00:31:05.800
You actually have to put the course in your cart and check-out,

00:31:05.800 --> 00:31:07.400
but the course is free.

00:31:07.460 --> 00:31:11.720
And this goes much more in-depth than I did tonight on each of these topics,

00:31:11.720 --> 00:31:16.040
and there's videos and additional resources
for you, so please take a look.

00:31:16.040 --> 00:31:23.500
The research that I referenced tonight is
also all available-- all the research reports are online.

00:31:23.500 --> 00:31:26.300
The Yale Project on Climate Change Communication

00:31:26.300 --> 00:31:29.780
is also a wonderful resource for everyone

00:31:29.780 --> 00:31:33.320
and it explains a little bit more about how the American public thinks.

00:31:33.320 --> 00:31:34.670
And then finally, please feel free to

00:31:34.670 --> 00:31:40.700
contact me if you have any questions.

00:31:40.700 --> 00:31:42.420
Thank you, Shannon. I think...

00:31:42.420 --> 00:31:47.160
-[Shannon] Okay with Marlies, we have a couple more questions if you have time for them.

00:31:47.160 --> 00:31:49.130
-[Marlies] Yeah, let's take a minute and then we'll let Bruce go

00:31:49.130 --> 00:31:52.680
and then we can um finish up at the end.

00:31:52.680 --> 00:31:54.600
-[Shannon] Okay. [People mumbling]

00:31:54.620 --> 00:32:00.120
We had one question on the slides that had all the red words and the green words.

00:32:00.120 --> 00:32:04.980
It said could you explain the "science is
innovation" one a little more

00:32:04.980 --> 00:32:09.440
as opposed to scientists say and observe?

00:32:09.440 --> 00:32:09.940
I believe.

00:32:09.980 --> 00:32:10.760
-[Marlies] Yeah, absolutely.

00:32:10.760 --> 00:32:11.520
-[Shannon] Okay.

00:32:11.520 --> 00:32:17.000
-[Marlies] So the scientists say tends to create an us and  them atmosphere so this,

00:32:17.000 --> 00:32:17.980
and a lot of the,

00:32:17.980 --> 00:32:23.380
especially with a lot of the news coverage, you'll see competing scientific ideas

00:32:23.380 --> 00:32:28.130
and so that scientists say in the
American public's mind just isn't very

00:32:28.130 --> 00:32:32.340
sound because scientists say all kinds
of things.

00:32:32.340 --> 00:32:36.260
Sciences innovation allows us

00:32:36.260 --> 00:32:40.540
to tell the story of our history and all
of the things that we as Americans have

00:32:40.540 --> 00:32:47.300
created and done and harness that kind
of positive feeling and capacity that

00:32:47.300 --> 00:32:54.860
people get when they're talking about
that to then move towards that solution conversation.

00:32:54.860 --> 00:32:58.070
-[Shannon] Okay, we also have one from
one that says how do you start

00:32:58.070 --> 00:33:02.660
the conversation with value and could you give examples of phrases you've used

00:33:02.660 --> 00:33:06.480
to lead with value?

00:33:06.480 --> 00:33:09.160
-[Marlies] Yeah absolutely um.

00:33:09.160 --> 00:33:10.940
So starting with a value, so, and on

00:33:10.940 --> 00:33:13.760
the resources they give you they give you
conversation starters as well, so really

00:33:13.760 --> 00:33:19.610
when if I were doing an interpretive
presentation at one of our sites

00:33:19.610 --> 00:33:26.320
and they came up and I was talking to them about sanctuaries, I would say something like:

00:33:26.320 --> 00:33:30.980
it's important for us to protect
national marine sanctuaries against

00:33:30.980 --> 00:33:35.720
the threat and harm in our environment so
that we have these places in the future.

00:33:35.720 --> 00:33:38.340
So I would just go ahead and right off
the bat start with that

00:33:38.340 --> 00:33:41.200
and it does feel a little bit strange at first;

00:33:41.200 --> 00:33:45.020
it feels weird to start with the value because

00:33:45.020 --> 00:33:48.530
a lot of us usually start with a fun fact
or start with, so, it feels a little

00:33:48.530 --> 00:33:52.490
strange but the research really has
shown that it pulls people in so

00:33:52.490 --> 00:33:55.880
and there, as I mentioned, in the resources
we're giving you they do have some kind

00:33:55.880 --> 00:34:02.200
of free starters that you can use for each of the values so those are helpful to test out.

00:34:02.200 --> 00:34:03.072
-[Shannon] Okay

00:34:03.080 --> 00:34:03.980
-[Marlies] And Shannon

00:34:03.980 --> 00:34:04.960
-[Shannon] One more question.

00:34:04.960 --> 00:34:05.520
-[Marlies] And if we could...

00:34:05.520 --> 00:34:07.840
-[Shannon] I'm just, it's just the last question. If you want to just...

00:34:07.840 --> 00:34:08.900
-[Marlies] Oh, absolutely.

00:34:08.900 --> 00:34:13.400
-[Shannon] Sure. They're just asking is this based on a certain age range?

00:34:13.420 --> 00:34:16.120
-[Marlies] Yes, so the research was conducted-- that's a really good question.

00:34:16.120 --> 00:34:18.700
The research was conducted with adults.

00:34:18.700 --> 00:34:24.520
They're currently creating some communications focused specifically on youth,

00:34:24.520 --> 00:34:28.280
but the research was conducted with American adults.

00:34:28.280 --> 00:34:31.909
So keeping that in mind, I think there are still some elements,

00:34:31.909 --> 00:34:36.980
for example the heat-trapping blanket
metaphor works wonderfully with younger students

00:34:36.980 --> 00:34:40.260
because they really can understand that idea of a blanket keeping them warm.

00:34:40.260 --> 00:34:47.180
So, but yes, it is important to understand that it was done with adults.

00:34:47.180 --> 00:34:51.160
Thank you, Shannon. Thank you everybody.

00:34:51.160 --> 00:34:55.700
-[Claire] Alright, we're going to pass the controls over to Bruce so he can talk a little bit about

00:34:55.840 --> 00:34:59.800
the Climate Stewards Program, which is an
opportunity for those of you that are

00:34:59.810 --> 00:35:03.280
interested to learn more about,and
possibly even get involved with.

00:35:03.280 --> 00:35:06.060
So Bruce, take it away.

00:35:06.060 --> 00:35:06.980
-[Bruce] Great. Thanks so much.

00:35:06.980 --> 00:35:12.380
I really appreciate um Claire and Shannon and Marlies

00:35:12.380 --> 00:35:18.120
welcoming me to join you at
this National Marine Sanctuaries webinar.

00:35:18.120 --> 00:35:24.920
Um, really admire all of the terrific work
that you guys do across the country.

00:35:24.920 --> 00:35:27.460
Well, as you've heard earlier my name is Bruce Moravchik

00:35:27.460 --> 00:35:30.140
and as part of my role as an educator

00:35:30.140 --> 00:35:33.481
within NOAA's National Ocean Service, I coordinate

00:35:33.481 --> 00:35:39.920
the NOAA Climate Stewards Education Project with my colleagues Molly Harrison and Peg Stefan,

00:35:39.920 --> 00:35:42.460
and you know, I'd like to introduce you a
little bit to the project today

00:35:42.460 --> 00:35:47.089
a little bit the rationale behind that and you
know, the benefits for participants

00:35:47.089 --> 00:35:53.020
and how to apply, and you know, this project actually began as an idea to fulfill a need

00:35:53.020 --> 00:35:57.900
that was expressed by educators after speaking with many science educators

00:35:57.900 --> 00:36:01.240
at a lot of conferences over a number of years.

00:36:01.240 --> 00:36:05.140
And we began this project as an experiment in 2009

00:36:05.140 --> 00:36:09.240
and we had 10 local teachers that were sort of sitting around one of our conference tables

00:36:09.240 --> 00:36:14.840
in Silver Spring, Maryland where we're based and --sorry about that--

00:36:14.840 --> 00:36:20.020
and now we've got over 900 educators that we reach directly across the country

00:36:20.020 --> 00:36:24.120
from Maine to Florida, California to Washington State;

00:36:24.120 --> 00:36:30.600
we even are involved with educators in Hawaii, Puerto Rico and the US Virgin Islands.

00:36:30.600 --> 00:36:34.280
And you know, something to know about NOAA Climate Stewards

00:36:34.280 --> 00:36:39.200
is that our focus is to give both formal and informal educators

00:36:39.200 --> 00:36:43.580
that work with elementary through
college-age students, student audiences,

00:36:43.580 --> 00:36:46.820
access to all of NOAA's expertise and
climate.

00:36:46.820 --> 00:36:50.280
You know, what you see here are just some of the offices and programs

00:36:50.280 --> 00:36:56.880
which have been so gracious in providing support through their scientists' online resources

00:36:56.880 --> 00:37:00.380
and especially their funding.

00:37:00.380 --> 00:37:06.640
Now, a primary goal of the program is to
help educators better understand climate science

00:37:06.640 --> 00:37:11.460
as well as discern and locate credible science information.

00:37:11.460 --> 00:37:16.160
Now ultimately, we're hoping this is going to enable educators and their audiences

00:37:16.160 --> 00:37:24.140
to make informed decisions and to take, is
to mitigate or adapt to the consequences

00:37:24.140 --> 00:37:27.560
of increasing levels of carbon dioxide in our atmosphere.

00:37:27.560 --> 00:37:33.280
Now you can see here, this is the essential principles of Climate Literacy.

00:37:33.280 --> 00:37:37.340
Now this is one example of a foundation resource that we recommend

00:37:37.340 --> 00:37:41.660
that all educators use, as it provides a
framework to communicate important

00:37:41.660 --> 00:37:45.300
information about Earth's climate, the
impacts of climate change,

00:37:45.300 --> 00:37:51.020
and approaches to adaptation or mitigation.

00:37:51.020 --> 00:37:53.480
Now I want to just sort of tell you just some of

00:37:53.480 --> 00:37:56.700
the general benefits of the program for participants:

00:37:56.700 --> 00:38:00.000
we hold monthly webinars and discussion groups;

00:38:00.000 --> 00:38:01.660
we have regional workshops;

00:38:01.660 --> 00:38:06.240
we fund educators in their execution of climate stewardship projects;

00:38:06.240 --> 00:38:10.850
and we offer travel reimbursement opportunities for educators who have completed projects

00:38:10.850 --> 00:38:16.256
and we also have opportunities to win
education resources.

00:38:16.256 --> 00:38:22.003
Now one thing that we want to make really clear is that all aspects of our project

00:38:22.003 --> 00:38:26.240
are continuously and externally evaluated.

00:38:26.240 --> 00:38:28.220
And since our project's inception,

00:38:28.220 --> 00:38:32.690
NOAA Climate Stewards has consistently
helped educators become more confident

00:38:32.690 --> 00:38:37.200
in teaching climate science and topics related to it.

00:38:37.200 --> 00:38:40.120
Gosh, I'm really sorry about this.

00:38:40.120 --> 00:38:44.660
Um, participating educators have
made changes to their teaching based on

00:38:44.660 --> 00:38:48.020
what they've learned and a large
percentage have chosen to engage their

00:38:48.020 --> 00:38:50.940
audiences in climate stewardship projects.

00:38:50.940 --> 00:38:54.540
And, you know, one of the things that's most important to us

00:38:54.540 --> 00:38:57.420
is that educators keep coming back for more.

00:38:57.420 --> 00:39:01.240
More experiences through webinars,
conferences, and discussions,

00:39:01.240 --> 00:39:06.020
and not just with our program, but with many other NOAA programs

00:39:06.020 --> 00:39:10.060
as well as many other external programs like NNOCCI

00:39:10.060 --> 00:39:15.700
that they've now found the confidence that they feel they can participate in this.

00:39:15.700 --> 00:39:17.479
Now there are two ways to be involved.

00:39:17.479 --> 00:39:20.660
There's the education community and the
stewardship community.

00:39:20.660 --> 00:39:23.320
And I'll talk about those in a little bit more depth.

00:39:23.320 --> 00:39:27.060
Now, the education community is open to anyone

00:39:27.060 --> 00:39:30.280
and participants can really choose their own level of involvement.

00:39:30.280 --> 00:39:34.600
Now communication across, you know, this project

00:39:34.600 --> 00:39:38.600
is facilitated by a listserv that's really easy to join

00:39:38.600 --> 00:39:42.280
and through this process, folks receive announcements

00:39:42.280 --> 00:39:47.800
and have access to our webinars with nationally-recognized scientists, educators, communicators;

00:39:47.800 --> 00:39:52.340
as I mentioned, our monthly discussion group focused on videos, articles, or books

00:39:52.340 --> 00:40:00.100
as well as our regional education workshops.

00:40:00.100 --> 00:40:02.299
Now our professional development opportunities

00:40:02.299 --> 00:40:05.260
really cover a wide range of topics.

00:40:05.260 --> 00:40:07.520
These have included sea-level rise,

00:40:07.520 --> 00:40:12.109
using ice cores to determine past climate,
climate change and human health impacts,

00:40:12.109 --> 00:40:19.020
climate change impacts on fisheries, using simple models in climate communication,

00:40:19.020 --> 00:40:24.680
and in classrooms helping students become smart information-consumers,

00:40:24.680 --> 00:40:27.820
climate and ecological forecasting.

00:40:27.820 --> 00:40:31.780
And one thing that we want all of our educators to be aware of

00:40:31.780 --> 00:40:36.360
that our formal classroom teachers is that all of our participants

00:40:36.360 --> 00:40:40.130
do receive certificates of attendance, if they want,

00:40:40.130 --> 00:40:44.700
or if they need C.E. credits.

00:40:44.700 --> 00:40:47.400
And when we have our discussion groups,

00:40:47.400 --> 00:40:50.809
participants do have the opportunity to receive free books

00:40:50.809 --> 00:40:53.160
on a first-come first-served basis.

00:40:53.160 --> 00:40:56.920
And, you know, just to know we've had six workshops

00:40:56.920 --> 00:41:01.640
that have been free this year in Long Beach, California; Detroit, Michigan.

00:41:01.640 --> 00:41:05.940
We're having ones coming up in Salt Lake City; Charleston, South Carolina;

00:41:05.940 --> 00:41:08.460
New Orleans, Louisiana; Boulder, Colorado.

00:41:08.460 --> 00:41:15.380
We really try and make our programs available across the country

00:41:15.380 --> 00:41:19.640
And the thing about the education community is that folks can engage

00:41:19.640 --> 00:41:24.799
in all of these opportunities as they like, you know, or not,

00:41:24.799 --> 00:41:27.260
depending on what their availability is.

00:41:27.260 --> 00:41:29.860
And one of the only things that we ask for folks

00:41:29.860 --> 00:41:33.080
is just that if they do participate in an activity,

00:41:33.080 --> 00:41:37.620
that they also engage in some of our evaluation efforts which are really minor,

00:41:37.620 --> 00:41:40.420
just some online questionnaires.

00:41:40.420 --> 00:41:45.320
Now the stewardship community involves a larger commitment.

00:41:45.320 --> 00:41:49.580
Now in the stewardship community, we provide support

00:41:49.580 --> 00:41:54.160
for behavioral, action-based projects in the classroom or the community.

00:41:54.160 --> 00:42:01.560
Now to participate, you have to apply by
proposing a stewardship action project.

00:42:01.560 --> 00:42:07.880
Now if your project's accepted, then you'll be assigned to a peer group

00:42:07.880 --> 00:42:10.160
to discuss and refine your project

00:42:10.160 --> 00:42:13.600
and these occur, these meetings occur once a month

00:42:13.600 --> 00:42:18.800
And they're all done remotely via teleconference or videoconference.

00:42:18.800 --> 00:42:25.460
And all participants in the stewardship
project, they receive support

00:42:25.460 --> 00:42:30.460
to measure their results and evaluate their projects as well.

00:42:30.460 --> 00:42:34.380
Now after someone completes the peer review process,

00:42:34.380 --> 00:42:37.540
a participant can submit their project for funding.

00:42:37.540 --> 00:42:40.760
And if a participant's completed their project,

00:42:40.760 --> 00:42:43.400
they can then apply for travel reimbursements

00:42:43.400 --> 00:42:46.619
to give presentations at selected conferences,

00:42:46.619 --> 00:42:48.900
to attend regional climate workshops,

00:42:48.900 --> 00:42:53.420
and can also receive invitations to special events and professional development opportunities.

00:42:53.420 --> 00:42:56.720
In fact, this past year there were two occasions

00:42:56.720 --> 00:43:02.160
where we were requested by the White House to see if NOAA Climate Stewards

00:43:02.160 --> 00:43:08.800
would like to attend the President's Climate Literacy and Education Initiative

00:43:08.800 --> 00:43:10.799
and to participate in panel discussions.

00:43:10.799 --> 00:43:12.800
And fortunately, we were able to put the word out

00:43:12.800 --> 00:43:15.060
and to help some folks come and attend that.

00:43:15.060 --> 00:43:18.380
So there are lots of opportunities that come up.

00:43:18.380 --> 00:43:22.360
And also, everyone who completes a climate search project,

00:43:22.360 --> 00:43:28.060
can have their completed project highlighted on the NOAA website.

00:43:28.060 --> 00:43:32.380
And this is sort of like the process in terms of applying.

00:43:32.380 --> 00:43:35.980
So you apply online with a draft stewardship project.

00:43:35.980 --> 00:43:38.800
And it doesn't have to be a final proposal-- we're not looking for that--

00:43:38.800 --> 00:43:40.280
but it should be thought out.

00:43:40.280 --> 00:43:44.980
A link to the application and supporting documents are on the NOAA Climate Stewards website,

00:43:44.980 --> 00:43:47.320
which I'll show you a little bit later.

00:43:47.320 --> 00:43:51.340
And you know what, we'll welcome individuals' applications

00:43:51.340 --> 00:43:54.940
even if their projects don't require funding to be implemented.

00:43:54.940 --> 00:43:57.840
A lot of folks just enjoy the process of going through

00:43:57.840 --> 00:44:01.180
the community's interactive peer-review process

00:44:01.180 --> 00:44:05.120
and learning how to better develop a grant proposal.

00:44:05.120 --> 00:44:10.000
And, you know, also, projects don't have to be original in scope.

00:44:10.000 --> 00:44:13.200
Proposals can duplicate previously-completed work

00:44:13.200 --> 00:44:19.740
as long as they meet the definition for an acceptable NOAA Climate Stewards action project.

00:44:19.740 --> 00:44:25.060
And if a project isn't accepted, if it's totally off the mark,

00:44:25.060 --> 00:44:27.300
then we welcome folks to still participate

00:44:27.300 --> 00:44:30.740
in the education community and to re-apply.

00:44:35.500 --> 00:44:39.640
So let's talk about what a stewardship project is.

00:44:39.640 --> 00:44:45.240
Well, the project actually has to involve an action-based behavioral activity

00:44:45.240 --> 00:44:50.820
that focuses on the mitigation or adaptation to climate change impacts.

00:44:50.820 --> 00:44:55.140
And our project defines an acceptable stewardship project

00:44:55.140 --> 00:45:00.160
based on the Intergovernmental Panel on Climate Change definition

00:45:00.160 --> 00:45:02.920
of the terms mitigation and adaptation.

00:45:02.920 --> 00:45:06.500
So climate change mitigation might involve activities

00:45:06.500 --> 00:45:10.540
that reduce the production of human-generated greenhouse gases

00:45:10.540 --> 00:45:16.220
like energy reduction, conservation in homes and transportation, recycling.

00:45:16.220 --> 00:45:18.500
Or increasing sinks of carbon dioxide

00:45:18.500 --> 00:45:22.971
like reforestation, planting regionally
appropriate gardens.

00:45:22.971 --> 00:45:27.800
And for climate change adaptation, we focus on individuals making changes

00:45:27.800 --> 00:45:30.420
in their environments or the way that they do things

00:45:30.420 --> 00:45:34.280
to respond to changes in climate.

00:45:34.280 --> 00:45:36.780
So for example, habitat restoration.

00:45:36.780 --> 00:45:38.760
Planting regionally appropriate gardens

00:45:38.760 --> 00:45:42.920
or establishing regionally appropriate pollinator habitats or birdhouses

00:45:42.920 --> 00:45:48.660
Now something to note is that both definitions here focus on taking action.

00:45:48.660 --> 00:45:52.459
So it has to involve an audience like

00:45:52.459 --> 00:45:54.520
students or members of the community

00:45:54.520 --> 00:45:58.480
engaging in action to actually physically reduce carbon dioxide

00:45:58.480 --> 00:46:02.240
in the atmosphere or adapt to the impacts of climate change.

00:46:02.240 --> 00:46:06.820
Now projects can't solely engage in learning activities.

00:46:06.820 --> 00:46:09.440
Now they should do something with participants' knowledge,

00:46:09.440 --> 00:46:13.920
but it has to actually engage with with a particular action.

00:46:16.420 --> 00:46:18.100
Now something that's been great is

00:46:18.100 --> 00:46:23.933
because NOAA Climate Stewards are spread across the United States

00:46:23.933 --> 00:46:28.080
and interact with elementary through college-age students

00:46:28.080 --> 00:46:30.039
as well as members of the community,

00:46:30.920 --> 00:46:34.780
members of the public for people who do
informal education and outreach,

00:46:34.780 --> 00:46:39.240
there have been an unbelievably wide range of activities

00:46:39.240 --> 00:46:41.980
that folks have done some of which you can see here.

00:46:41.980 --> 00:46:45.219
Habitat restoration, carbon sequestration,

00:46:45.219 --> 00:46:50.480
conserving energy, school-wide anti-idling programs,

00:46:50.480 --> 00:46:53.660
looking at impacts on wetlands,

00:46:53.660 --> 00:46:58.380
engaging in schoolyard gardens and biochar for sequestering carbons,

00:46:58.380 --> 00:47:03.220
and really, that's sort of the beauty of the
NOAA Climate Stewards Project

00:47:03.220 --> 00:47:06.986
that there's such a wide range of members of the community,

00:47:06.986 --> 00:47:09.920
a wide range of things that can be done,

00:47:09.920 --> 00:47:13.700
and folks who participate can communicate with everyone in it.

00:47:16.180 --> 00:47:19.380
And one of the things that's terrific is that individuals

00:47:19.380 --> 00:47:22.360
who have participated in stewardship projects,

00:47:22.360 --> 00:47:25.620
the students or the educator audiences,

00:47:25.620 --> 00:47:30.580
they really feel that after participating, that they could make a difference,

00:47:30.580 --> 00:47:33.160
they increase their knowledge of climate science,

00:47:33.160 --> 00:47:38.220
they can apply what they learn, they increase their awareness of climate science careers,

00:47:38.220 --> 00:47:41.040
and they met other climate-interested people.

00:47:44.060 --> 00:47:47.286
Now this is the NOAA Climate Stewards
education website.

00:47:47.286 --> 00:47:50.700
It's got a lot more information about the project.

00:47:50.700 --> 00:47:53.780
It's got links here so you can sign up to the listserv,

00:47:53.780 --> 00:47:57.520
and you can really become part of the education community today.

00:47:57.520 --> 00:48:01.600
There's a video that you see that's down over here

00:48:01.600 --> 00:48:05.000
where you can see in more depth about the project

00:48:05.000 --> 00:48:08.300
and you know you can really learn more about applying

00:48:08.300 --> 00:48:11.740
to the stewardship community and see a template

00:48:11.740 --> 00:48:15.080
of the online proposal application.

00:48:15.080 --> 00:48:17.720
And you know, for those of you who are you know,

00:48:17.720 --> 00:48:20.540
thinking of just going in and signing up for the listserv and joining,

00:48:20.540 --> 00:48:25.200
our next activity is actually going to be a discussion group

00:48:25.200 --> 00:48:30.260
on Monday, May 27th in the evening, 8 p.m. Eastern Time

00:48:30.260 --> 00:48:33.260
and the focus is going to be on drought and rural America

00:48:33.260 --> 00:48:39.080
and we're going to be sending out some focus questions for that about a week beforehand.

00:48:39.080 --> 00:48:41.980
And, oh, actually less than a week beforehand.

00:48:41.980 --> 00:48:46.940
And on Monday, June 6th at 7:30 p.m.,

00:48:46.940 --> 00:48:51.220
we're gonna have Jason Davis, the Director of the Climate Story's Project,

00:48:51.220 --> 00:48:54.400
who is going to be talking about sharing stories about climate change.

00:48:54.400 --> 00:48:57.740
And Jason's gonna talk about the climate stories project

00:48:57.740 --> 00:49:02.660
and that he directs and how through
workshops that this project runs

00:49:02.660 --> 00:49:07.370
students can learn how to engage in
climate change through people's stories

00:49:07.370 --> 00:49:11.420
rather than just through the lens of
science.

00:49:11.420 --> 00:49:15.440
And through this project, students prepare, carry out, and record interviews

00:49:15.440 --> 00:49:18.900
with local and remotely located individuals

00:49:18.900 --> 00:49:22.240
about, you know, their diverse responses to climate change.

00:49:22.240 --> 00:49:26.320
And you know with that I think I've gone a
few minutes over time

00:49:26.320 --> 00:49:32.500
but I am more than happy to take any questions from folks.

00:49:33.920 --> 00:49:36.580
[-Claire] Thank you, Bruce. Are there any questions here, Shannon?

00:49:36.580 --> 00:49:39.980
[-Shannon] Um, we don't have any right now.

00:49:39.980 --> 00:49:42.320
Wait a few seconds and see if anybody's got a question.

00:49:43.820 --> 00:49:47.560
[-Bruce] Sure and you know, if folks are interested in reading

00:49:47.560 --> 00:49:55.080
in depth a little bit more about what is available through Climate Stewards,

00:49:55.080 --> 00:50:00.640
this is an example of a recent publication, The Earth Scientist,

00:50:00.640 --> 00:50:06.410
which actually published it's entire issue
focused on NOAA Climate Stewards' activities.

00:50:06.410 --> 00:50:09.540
And these were all written by the educators themselves

00:50:09.540 --> 00:50:14.160
and to find this you can just go to NOAA's National Ocean Service

00:50:14.160 --> 00:50:17.240
and scroll down and you will see a link to this very page.

00:50:18.940 --> 00:50:22.500
[-Claire] Oh that's great, yeah, what a good read that'll be.

00:50:22.500 --> 00:50:26.180
And I like, Bruce, how you emphasize that folks don't have to come  up

00:50:26.180 --> 00:50:28.240
with the totally unique and original
proposal;

00:50:28.240 --> 00:50:30.340
they can, like, read a journal like this

00:50:30.340 --> 00:50:33.040
and see what other teachers and educators

00:50:33.040 --> 00:50:35.660
around the country have proposed to do

00:50:35.660 --> 00:50:37.680
and have successfully accomplished

00:50:37.680 --> 00:50:40.860
and use that as a starting point for what they want to do.

00:50:41.840 --> 00:50:43.360
[-Bruce] Absolutely.

00:50:43.360 --> 00:50:45.940
[-Shannon] Okay, Bruce, we do have a couple of questions now.

00:50:45.940 --> 00:50:48.820
Is there an application to become a Steward?

00:50:50.260 --> 00:50:51.680
[-Bruce] Yes, actually

00:50:51.680 --> 00:50:54.740
Go to um, give me one second.

00:50:54.740 --> 00:50:58.500
[clicking]

00:50:58.500 --> 00:51:01.660
If you go to our website,

00:51:01.660 --> 00:51:04.040
which should hopefully come up in just a minute,

00:51:04.040 --> 00:51:07.600
[mumbling]

00:51:07.660 --> 00:51:11.720
we can see there is actually an application period

00:51:11.720 --> 00:51:14.940
and the application period occurs in the fall.

00:51:14.940 --> 00:51:19.680
So we are looking at, that's if you want to join the Stewardship Community.

00:51:19.680 --> 00:51:23.660
And what you would do is you would go

00:51:23.660 --> 00:51:27.200
scroll down on the page a little bit

00:51:27.200 --> 00:51:30.280
and it says 'How do I apply to the Stewardship Community?'

00:51:30.280 --> 00:51:32.980
and then you would download this document,

00:51:32.980 --> 00:51:36.120
the application template, and then you can apply.

00:51:36.120 --> 00:51:39.820
And what we'll do is that we will put out a broad notice

00:51:39.820 --> 00:51:42.420
for when we're accepting applications.

00:51:42.420 --> 00:51:47.940
The best way to find out about it is to just sign up for the listserv

00:51:47.940 --> 00:51:51.018
and you'll find out about it directly.

00:51:51.020 --> 00:51:55.820
[-Shannon] Okay another question is does the website provide past project info?

00:51:58.260 --> 00:52:04.340
[-Bruce] Yeah actually, um, we're working on some of that in detail right now.

00:52:04.340 --> 00:52:07.760
We do have some examples here of what we do.

00:52:07.760 --> 00:52:11.170
We're looking at expanding that with a story map

00:52:11.170 --> 00:52:15.320
this summer to come out in hopefully early fall

00:52:15.320 --> 00:52:19.420
and also, another way that you can find out about other types of projects

00:52:19.420 --> 00:52:24.640
is to go to the latest issue of The Earth Scientist

00:52:24.640 --> 00:52:28.540
and to read some of the projects that others have done.

00:52:28.540 --> 00:52:33.800
[-Shannon] Okay I think that answers the next question which was, or which is

00:52:33.800 --> 00:52:38.880
could you give a couple best project examples?

00:52:38.880 --> 00:52:41.380
[-Bruce] Oh yeah sure, um.

00:52:41.380 --> 00:52:44.900
Some of them that we've had and actually a lot of them,

00:52:44.900 --> 00:52:47.080
we, some of them we put here.

00:52:47.080 --> 00:52:51.340
One of them you can see this biochar for carbon sequestration;

00:52:51.340 --> 00:52:55.540
we actually had a woman who sort of worked with her class

00:52:55.540 --> 00:52:59.800
to sort of create biochar which actually when planted in soil,

00:52:59.800 --> 00:53:02.640
acts to do an excellent job of sequestering

00:53:02.650 --> 00:53:05.160
even more carbon into the soil.

00:53:05.160 --> 00:53:07.340
From that, they raised a school garden

00:53:07.340 --> 00:53:11.600
and they sort of did an estimate of the amount of carbon they sequestered.

00:53:11.600 --> 00:53:13.980
They then took those vegetables that they grew,

00:53:13.980 --> 00:53:16.700
they harvested them and they, you know,

00:53:16.700 --> 00:53:22.080
provided them to a homeless shelter to
help, you know,

00:53:22.080 --> 00:53:24.080
feed some of the local folks in need.

00:53:24.080 --> 00:53:28.520
There's this great one called the Biggest Reducer: A Lesson in Waste Reduction

00:53:28.520 --> 00:53:31.440
where we had an individual who was down in Florida

00:53:31.440 --> 00:53:35.160
who worked with a couple of local schools

00:53:35.160 --> 00:53:39.360
to have them focus on reducing of their lunchtime waste,

00:53:39.360 --> 00:53:43.100
had this project to give them sort of recyclable lunch bags

00:53:43.100 --> 00:53:47.560
and actually took a lot of the waste that
was bruised- the food waste-

00:53:47.560 --> 00:53:50.800
and was able to compost it.

00:53:50.800 --> 00:53:52.200
I mean there were just lots of different programs

00:53:52.200 --> 00:53:54.580
and this student idling campaign,

00:53:54.580 --> 00:53:57.140
which was part of a service-learning project,

00:53:57.140 --> 00:54:03.260
which was really terrific, where the students actually came up with this themselves

00:54:03.260 --> 00:54:06.340
they decided that there were a lot of cars and buses

00:54:06.340 --> 00:54:09.680
that were idling there outside of the school

00:54:09.680 --> 00:54:13.200
and they decided they were going to figure out

00:54:13.200 --> 00:54:15.040
how much carbon dioxide is produced,

00:54:15.040 --> 00:54:18.060
they were going to write it up in a scientific study,

00:54:18.060 --> 00:54:22.240
present it to the school board and
lo and behold they did

00:54:22.240 --> 00:54:27.640
and the school board created and enforced a no idling zone

00:54:27.640 --> 00:54:33.200
around the  school when folks would, you know,

00:54:33.200 --> 00:54:36.040
pick up their kids or buses would come.

00:54:36.040 --> 00:54:38.780
there were terrific terrific things.

00:54:38.780 --> 00:54:41.549
And there's lots more.

00:54:41.549 --> 00:54:43.400
[-Claire] Thanks for those great examples

00:54:43.400 --> 00:54:45.380
and I think if people have more interest,

00:54:45.380 --> 00:54:47.269
there's certainly that Earth Scientist publication

00:54:47.269 --> 00:54:50.140
that you're showing and then there's several examples

00:54:50.140 --> 00:54:51.860
that are available on your website

00:54:51.860 --> 00:54:54.760
and we look forward to the future story map that you'll have.

00:54:54.760 --> 00:54:56.960
It'll provide even more details.

00:54:56.960 --> 00:54:58.860
So thank you for that.

00:54:58.860 --> 00:55:01.990
I'm gonna go ahead and take back the control here

00:55:01.990 --> 00:55:05.970
to kind of wrap up our presentation.

00:55:08.280 --> 00:55:10.840
Greatly appreciate all of your time here.

00:55:10.840 --> 00:55:12.340
For some of you it's in the evening now

00:55:12.340 --> 00:55:14.500
at about 8:30 p.m. Eastern

00:55:14.500 --> 00:55:18.640
and late afternoon on the California coast so thank you.

00:55:18.640 --> 00:55:20.900
As I've mentioned earlier on the webinar,

00:55:20.900 --> 00:55:24.420
we welcome any feedback or further questions for our presenters

00:55:24.420 --> 00:55:27.340
or for the webinar administrators.

00:55:27.340 --> 00:55:31.280
Also if you have any suggestions for topics of this series,

00:55:31.280 --> 00:55:34.800
there will be a follow-up evaluation

00:55:34.800 --> 00:55:37.680
then immediately, when you close this GoToWebinar,

00:55:38.400 --> 00:55:40.660
you will have about five questions

00:55:40.660 --> 00:55:43.620
that we greatly appreciate if you would answer those

00:55:43.620 --> 00:55:46.560
so that we can continue to improve the program.

00:55:46.560 --> 00:55:49.780
And as a reminder, we'll share the recording of this webinar

00:55:49.780 --> 00:55:52.090
and all the associated educational materials.

00:55:52.090 --> 00:55:56.160
Those documents and handouts that Marlies was referencing.

00:55:56.160 --> 00:55:58.380
They'll all be on our webinar archive page

00:55:58.380 --> 00:56:01.840
which is listed here and it'll come to you via email as well

00:56:01.840 --> 00:56:04.140
because that might be a little daunting to see that long URL.

00:56:05.130 --> 00:56:07.040
And following this webinar,

00:56:07.040 --> 00:56:10.600
all attendees will be receiving a PDF copy

00:56:10.760 --> 00:56:12.560
of a certificate of attendance.

00:56:12.560 --> 00:56:15.180
So similar to what Bruce was saying for Climate Stewards,

00:56:15.180 --> 00:56:19.780
that people can get continuing education credit for their participation,

00:56:19.780 --> 00:56:24.040
we provide the same opportunity through
our webinar series here.

00:56:24.040 --> 00:56:26.160
This is an example of a certificate

00:56:26.160 --> 00:56:28.760
for one hour of professional development

00:56:28.760 --> 00:56:32.140
for a webinar we did several months ago.

00:56:32.140 --> 00:56:35.900
And this was based on feedback from webinar participants

00:56:35.900 --> 00:56:39.440
who said hey a lot of other programs are giving credit for webinars,

00:56:39.440 --> 00:56:41.140
this professional development,
can you?

00:56:41.180 --> 00:56:44.920
And so we were able to address that need and move forward.

00:56:44.920 --> 00:56:46.957
So I also, before we sign off today,

00:56:46.957 --> 00:56:49.960
I wanted to highlight our next webinar.

00:56:49.960 --> 00:56:53.020
We are taking a two-month hiatus during the summer.

00:56:53.020 --> 00:56:55.680
So June and July we don't have any webinar scheduled

00:56:55.680 --> 00:56:57.360
but our next one's gonna be really exciting

00:56:57.360 --> 00:57:00.180
because we're talking about sharks of the Channel Islands.

00:57:00.180 --> 00:57:03.340
So this will be held at late August on the 23rd.

00:57:03.340 --> 00:57:08.580
And we have Dr. Chris Lowe of the California State University's Long Beach Shark Lab,

00:57:08.580 --> 00:57:10.470
who's going to be also co-presenting

00:57:10.470 --> 00:57:14.190
with Ryan Feldman of NOAA's Channel
Islands National Marine Sanctuary.

00:57:14.190 --> 00:57:16.420
And they're going to cover how management actions

00:57:16.420 --> 00:57:20.080
have led to a conservation success for white sharks.

00:57:20.080 --> 00:57:23.800
So if that has any interest to you then you want to mark your calendar.

00:57:23.800 --> 00:57:27.300
I'll be starting to send out emails advertising this

00:57:27.300 --> 00:57:30.180
probably in a month or so.

00:57:30.180 --> 00:57:34.800
Or you can just follow that link at the bottom and start to register now.

00:57:34.800 --> 00:57:38.780
So in the meantime, I just want to thank Marlies and Bruce again

00:57:38.780 --> 00:57:43.200
for the great presentations and also for Shannon for helping run

00:57:43.200 --> 00:57:46.780
the webinar on the backend and running the poll questions

00:57:46.780 --> 00:57:49.980
and thanks to all of you for taking the time to join us.

00:57:49.980 --> 00:57:52.200
and so this is the end of today's

00:57:52.200 --> 00:57:54.740
National Marine Sanctuary webinar series.

00:57:54.740 --> 00:57:55.860
Thank you. Take care.

00:57:56.180 --> 00:57:57.680
[clicking]

